Our Story

At By Niyyah, we believe that simplicity is powerful—especially when it’s rooted in pure intention.

We’re here to bring purpose back into the everyday. Our mission is to support your life with thoughtfully crafted essentials across kitchen, beauty, and wellness—products that make daily routines feel lighter, calmer, and more meaningful.

We don’t just create things for the sake of selling. We serve—with sincerity, care, and consciousness. Every item we offer begins with niyyah—a sincere intention to be useful, beautiful, and designed to add value to your life, not clutter it.

We’re not chasing trends or quick profits. We’re here for the long term—building trust, nurturing intention, and always putting people before products. Your experience, your peace of mind, and your trust in us are what matter most.

Because when you choose By Niyyah, you’re not just buying a product—
you’re choosing a brand that truly cares, creates with purpose, and believes in the beauty of living with intention.